SCIENTIFIC ANALYSIS

For years fish have fallen prey to some of the better concepts in artificial attraction. Tackle fabricators have devised products that buzz, smell, rattle, wiggle, reflect, dive, vibrate, and goodness knows what else. Always they strive to produce a unit to entice, and yet none have thought out the most simple of all concepts. Fish are attracted to light; to get them to bite, simply light up your lure!

We’ve done it and we have it. And this site is dedicated to offering this phenomenal invention to you at a most reasonable price. Fish see differently than those of us above ground. Scientifically, this is how researchers perceive fish and their relationship to artificial light:

• Underwater organisms including fish possess specialized visual systems that are highly sensitive to any light amounts.

• The lack of an iris in the eye of a fish contributes to sensitivity of artificial light in very profound manner.

• Experiments in the development of underwater lights attached to trawling nets actually result in increased catch rates and are in use today.

And then there are the conclusions you already know from your own experiences in just casting a line. It’s as simple as looking down at the lights that shine off any bridge or reflect from any dock. The moment you illuminate the dark water, the little fish come. And as soon as they arrive, then along come the big ones.

We’ve all seen it and it’s the undeniable truth. Artificial light attracts fish!